Video Tips – What Makes A Good Story
Give your audience what matters
Show them, why you do what you do
Show them, what you do and, how you do it
Prove to them that you do it, and do it well!Use this tip to create key messaging and strong calls to action.
Engage your audience through the senses
What smells fill the air? How does it feel?
Appealing to the senses has a way of engrossing your viewers into your story, and provokes a range of emotions.Use this tip to build a picture in which viewers can fully immerse themselves.
Start relating to your audience
Aim to catch attention quickly
Use this tip to motivate, persuade, or to raise awareness and be remembered.
Consider using subtitles or on-screen text
Use this tip to grow your following and increase your online visibility.
Shoot for your intended platform
Use this tip to maximise your budget and ROI.
Explore different types of video
- Explainer videos
- Project launches and new product demos
- A day in the life of your company
These all offer unique ways to delve deeper into the core of your business and show your audience what you do and how you do it. Use this tip to build more meaningful relationships with your customers and prospects.
Plan ahead so you can tell a story
Determine the beginning, middle, and end to your story, the setting and the conflict to be overcome.
Keep it short
Viewing averages at 5-10 minutes in length. For social media marketing, shorter content is far better.Twitter
Videos are capped at 30 seconds.
Has a 60-second maximum.
Recommends no more than 2 minutes.
Use these tips and inject some fun into creating your videos. So, your video content should be:
- Short, sweet and to the point
- Bold, colourful and eye-catching
- Light hearted and playful versus more serious sales content