It's well-known that people respond better to video than online text and, with more and more businesses looking to integrate video into their marketing strategy, I thought it might be useful to share what I’ve learned when working with clients who are new to video : Those new to video often take a prescriptive
A new video marketing format is born! Have you heard of the cinemagraph? The word "cinemagraph" stands for part cinema (moving image) and part photograph (static image). They are effectively, still images with seamless movement loops! This merging of static and moving image sparks interest and deeper investigation by the viewer, making them easy to
Long-term video strategy helps you plan and create content that will really serve your business. How you prioritise the video content you create should be driven by where you need to make the most progress. Is it increasing company awareness? Is it explaining your product or service? Is it demonstrating your uniqueness over your
