Why video is the quickest way to engage an audience
Video is the quickest way to engage an audience because videos make great storytellers. We love stories because we are social creatures and we relate to other people. Being vulnerable and sharing your story encourages others to open up and be vulnerable too, which in turn builds deeper, more meaningful relationships. The pathway to
Why ‘Show and Tell’ can authentically help you reach your goals
Why 'show and tell' can authentically help you reach your goals and objectives We all remember show and tell, right? Growing up at school, we had to stand up in front of our class and share something with our peers about our summer break. Show and tell is a common expression about showing an
How to appeal to the senses and attract your ideal client using video
Despite the April showers (and we’ve had more than our fair share lately), the season of Spring also invites a wave of fresh new sights and smells as nature awakens from a winter-long hibernation. We use our five senses every day without even thinking about it. We learn through our senses as they create
How does mindful storytelling help to build more meaningful relationships?
Last month’s theme of emotional intelligence continues into ‘Mindful March’. Reaching your audience is all about creating a relationship, yet with increased use of social media marketing over face-to-face interaction, stakeholders need to be able to identify with you. Specifications and a recitation of facts won’t help your audience care, an emotional connection will.
Emotional intelligence in Business: What’s the connection?
With February's arrival of the date most associated with love – Valentine’s Day, this month’s blog topic is inspired by an event I attended recently about, ‘Wellbeing in the Workplace’, which focussed on workplace engagement and emotional intelligence. While some regard Valentine's Day as a “Hallmark holiday,” it can be a good reminder that
New Year, New You! Why should you kick start 2018 with video?
Happy New Year to you! With the New Year upon us, many of you will have made resolutions to shape the new you. That might mean to eat more healthily, to exercise more, to show more love and gratitude; but what about your business?What new marketing strategies will you put in place and why you