Video is the quickest way to engage an audience because videos make great storytellers. We love stories because we are social creatures and we relate to other people. Being vulnerable and sharing your story encourages others to open up and be vulnerable too, which in turn builds deeper, more meaningful relationships.
The pathway to attracting and engaging people is to tell a story about why you do what you do and how you do it. Thought-provoking, emotive storytelling is the heart of any successful social video and it’s also a chance to show off your personality, keeping your content on-brand.
People retain more information from watching a video than reading online text and the key is to plan ahead so you can tell a story. Video is meant to be an overview, the ‘hook’ that gets people interested in finding out more. Understanding your brand objectives over the next 6-12 months will ensure your content flows with continuity.
Most marketers hail video as having the highest ROI of any type of content but you will need to plan the shoot and key message ahead of time to ensure your videos have longevity. Consider each social platform you want to shoot for and, how you are going to promote the videos once they are produced. You can’t blame a great video for not performing well if you only share it once!
Here are three quick tips to engage an audience through video:
- Show, rather than tell to capture your customer’s hearts and minds and create more authentic, longer lasting customer relationships.
- Highlight your brand personality by injecting some fun into creating your videos versus more serious sales content.
- Plan the shoot and key message ahead of time to ensure your videos have longevity and can be reformatted for each platform.
Once you are clear about why your organisation exists, showing the world what you do and how you do it opens up many more creative possibilities.
At Hart In Media, we capture the very essence of ethical client-focussed organisations and make people care about what you do. Everyone has a story to tell, so what’s your story? Drop me a line or call us on 020 7871 3641 and find out how we can help you!