Happy New Year to you!

With the New Year upon us, many of you will have made resolutions to shape the new you. That might mean to eat more healthily, to exercise more, to show more love and gratitude; but what about your business?

What new marketing strategies will you put in place and why you should kick start 2018 with video?

No doubt you are already engaged in social media marketing and the fact that more and more social networks are incorporating video into their platform, can only mean one thing – they are betting big on videos this year!

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Facebook

A new addition to Facebook will be Watch, a revolutionary new platform to deliver content to a large set of captive audiences. Watch is a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.


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Quora

Quora is the latest to come onboard by introducing the ability to post video answers. Creating ‘how-to’ videos of your product or service will provide a natural way to demonstrate your business as a solution to problems asked by real people.

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Pinterest

If your audience is predominantly women, Pinterest is a platform where 81% of female users constantly search for something new. With its new Promoted Video service, businesses across Pinterest can connect with more customers than ever before by instantly reach female pinners when they are searching for related keywords.
Why not ask us about the cinemagraph – a great way to promote product-focussed businesses.

And, make sure you optimise your social media videos as social media content consumption moves exclusively to mobile throughout 2018.

So, why should you kick start your year with a video marketing strategy? Because getting in on these trends early will help you stay ahead of your competitors.

Have these helped you consider integrating video into your 2018 marketing strategy? We will be delighted to help.