They say a picture is worth 1,000 words, right? If that’s true, what is a minute of good video worth?

A moving image is powerful for it has the ability to stir our emotions and, the right combination of images accompanied with the right music can tell an extremely compelling story.

Video is everywhere these days and with good reason. Recent data supports video as the best Return On Your Investment, with video production being the fastest expanding marketing platform available.

If you’re not using video in your content marketing strategy ask yourself, why? It’s not just the number of people who are watching videos that’s important; it’s the reasons WHY they are watching it. Video marketing increases sales, leads, site traffic and online visibility. Businesses that incorporate video into their overall marketing strategy see higher engagement rates and higher conversion rates.

According to Dr. James McQuivey at Forrester Research, a minute of good video is worth 1.8 million words!

There are 60 seconds in a minute and in video, there are 30 standard frames per second. 1 second = 1 picture in video media, 30 frames per second x 60 = 1,800 pictures x 1000 words = 1.8 million words

If you look at it that way, online video marketing is the single most practical use for your marketing time and energy.

However, this statement is based completely on the idea that a picture is worth literally one thousand words.

This brings us back to the beginning. How many words do you think a minute of good video is worth? We know that it’s a lot. Take a look at some stats here.