In our last blog, we talked about how being purpose-driven has a positive effect on our business and our stakeholders. This month, we will share how aligning our company culture will in turn raise our visibility within our communities. It all starts internally, by taking responsibility for our own lives and becoming aware of our
With February's arrival of the date most associated with love – Valentine’s Day, this month’s blog topic is inspired by an event I attended recently about, ‘Wellbeing in the Workplace’, which focussed on workplace engagement and emotional intelligence. While some regard Valentine's Day as a “Hallmark holiday,” it can be a good reminder that
It's well-known that people respond better to video than online text and, with more and more businesses looking to integrate video into their marketing strategy, I thought it might be useful to share what I’ve learned when working with clients who are new to video : Those new to video often take a prescriptive
We are delighted to announce that Amazon have acquired our independent documentary film, Magic In Our Hands, which is now available on their Video Platform both in the UK and internationally. This was a collaboration with Professor Claudia Orenstein from Hunter College, New York. Claudia was interested in exploring women in Indian puppetry and
These days, advertising sales are being replaced by branded content. To truly succeed you need to commit to your audience and establish a unique personality for your organisation. That means, your personality needs to resonate with your audience. Your audience wants empathy, to know that you care about their problems and that you have
