In previous blogs I’ve talked about aligning our company purpose but today I want to share why it’s more important to seek our purpose in order to discover true success. In doing so we can really live our life to its fullest. Many of us will go to our grave without ever really knowing our
A huge fan of the great David Attenborough, I had a dream to be a documentary filmmaker as, like him, I believe we have a social responsibility to our planet and all life on it. He tackles the natural world and I am fascinated by the human condition. My love of the arts gave me an
Today we will focus on why animation is the answer to a variety of social ethical communication opportunities and problems. Storytelling using animation sets you apart when contemplating topical social responsibility themes that focus on value, experience and sustainability. Animation is a great way to demonstrate what your organisation stands for and start relating to
In our last blog, we talked about how being purpose-driven has a positive effect on our business and our stakeholders. This month, we will share how aligning our company culture will in turn raise our visibility within our communities. It all starts internally, by taking responsibility for our own lives and becoming aware of our
Last month, we discussed why social responsibility matters, and this received a great response from readers. Today, we will look at how being purpose-driven has a positive effect on our business and our stakeholders. So, why should our business do more to support the community around us? In the same way that none of us
Today, I’m discussing why social responsibility is vital to long-term successful business sustainability. My hero, David Attenborough, has repeatedly asked us to take responsibility for climate change. He once said, "Many individuals are doing what they can. But real success can only come if there is a change in our societies and in our economics
Today I want to share why putting social giving at the heart of your organisation is good for business, not just for Christmas. The gift of giving is more than an obligation. It’s an emotion. It’s an opportunity to show someone that they are valued and in return, you feel valued. When your business values
Why is it important to get clear on what your organisation stands for? Because, if you had a choice to buy from an organisation that stands for something meaningful or one that is purely about making a profit, which one would you go for? The one that cares about its community, supports charities or social
Social ethical content is vital for success across your social network because, the way we act in real life is being transferred online, so it’s important to transfer our values and ethics onto social media. With technological and social advancement, the world has become a very different place. The public increasingly expect brands to have
When you want to build and maintain relationships with social media content, how do you do it? Of course we can share posts or comment on others, or even try our hand at creating our own media content, but creating memorable experiences or random acts of kindness are the ones that stand out most. It’s
