Hart in Media Blog


How to appeal to the senses and attract your ideal client using video

How to appeal to the senses and attract your ideal client using video

Despite the April showers (and we’ve had more than our fair share lately), the season of Spring also invites a wave of fresh new sights and smells as nature awakens from a winter-long hibernation. We use our five senses every day without even thinking about it. We learn through our senses as they create our […]

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How does mindful storytelling help to build more meaningful relationships?

Authentic Storytelling and Meaningful Relationships

Last month’s theme of emotional intelligence continues into ‘Mindful March’. Reaching your audience is all about creating a relationship, yet with increased use of social media marketing over face-to-face interaction, stakeholders need to be able to identify with you. Specifications and a recitation of facts won’t help your audience care, an emotional connection will. Humans […]


Emotional intelligence in Business: What’s the connection?

emotional intelligence in business

With February’s arrival of the date most associated with love – Valentine’s Day, this month’s blog topic is inspired by an event I attended recently about, ‘Wellbeing in the Workplace’, which focussed on workplace engagement and emotional intelligence. While some regard Valentine’s Day as a “Hallmark holiday,” it can be a good reminder that our […]

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New Year, New You! Why should you kick start 2018 with video?

Why you should kick start 2018 with video

Happy New Year to you! With the New Year upon us, many of you will have made resolutions to shape the new you. That might mean to eat more healthily, to exercise more, to show more love and gratitude; but what about your business? What new marketing strategies will you put in place and why […]

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Why having a video marketing strategy is vital



It’s well-known that people respond better to video than online text and, with more and more businesses looking to integrate video into their marketing strategy, I thought it might be useful to share what I’ve learned when working with clients who are new to video : Those new to video often take a prescriptive approach, […]

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Documentary on Amazon Video

documentary

We are delighted to announce that Amazon have acquired our independent documentary film, Magic In Our Hands, which is now available on their Video Platform both in the UK and internationally. This was a collaboration with Professor Claudia Orenstein from Hunter College, New York. Claudia was interested in exploring women in Indian puppetry and we […]

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Why brands should integrate the cinemagraph into their marketing strategy

Cinemaography and why you should be using it

A new video marketing format is born! Have you heard of the cinemagraph? The word “cinemagraph” stands for part cinema (moving image) and part photograph (static image). They are effectively, still images with seamless movement loops! This merging of static and moving image sparks interest and deeper investigation by the viewer, making them easy to consume […]

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How to get started with video for business

video strategy

Long-term video strategy helps you plan and create content that will really serve your business. How you prioritise the video content you create should be driven by where you need to make the most progress. Is it increasing company awareness? Is it explaining your product or service? Is it demonstrating your uniqueness over your competitor? […]

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How can you enhance your brand power with animated video marketing?

storytelling

These days, advertising sales are being replaced by branded content. To truly succeed you need to commit to your audience and establish a unique personality for your organisation. That means, your personality needs to resonate with your audience. Your audience wants empathy, to know that you care about their problems and that you have the […]

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