Hart in Media Blog


Why having a video marketing strategy is vital

It’s well-known that people respond better to video than online text and, with more and more businesses looking to integrate video into their marketing strategy, I thought it might be useful to share what I’ve learned when working with clients who are new to video : Those new to video often take a prescriptive approach, […]

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Documentary on Amazon Video

documentary

We are delighted to announce that Amazon have acquired our independent documentary film, Magic In Our Hands, which is now available on their Video Platform both in the UK and internationally. This was a collaboration with Professor Claudia Orenstein from Hunter College, New York. Claudia was interested in exploring women in Indian puppetry and we […]

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Why brands should integrate the cinemagraph into their marketing strategy

Cinemagraph

  A new video marketing format is born! Have you heard of the cinemagraph? The word “cinemagraph” stands for part cinema (moving image) and part photograph (static image). They are effectively, still images with seamless movement loops! This merging of static and moving image sparks interest and deeper investigation by the viewer, making them easy to […]

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How to get started with video for business

video strategy

Long-term video strategy helps you plan and create content that will really serve your business. How you prioritise the video content you create should be driven by where you need to make the most progress. Is it increasing company awareness? Is it explaining your product or service? Is it demonstrating your uniqueness over your competitor? […]

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How can you enhance your brand power with animated video marketing?

storytelling

These days, advertising sales are being replaced by branded content. To truly succeed you need to commit to your audience and establish a unique personality for your organisation. That means, your personality needs to resonate with your audience. Your audience wants empathy, to know that you care about their problems and that you have the […]

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The power of documentary storytelling in business

documentaries

I love how storytelling is used in documentaries, don’t you? Documentaries offer insights into hidden worlds that we might not usually seek out ourselves. Actress, Susan Sarandon said, “Storytelling is what makes us human, it is our common currency and as such can be a powerful tool for positive change. Compelling narratives have the ability […]

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Video marketing and what it means for your brand

video marketing stats

A video marketing strategy is no longer “up-and-coming” – it’s already here, and it’s a powerful way to communicate your brand story, explain your value, and build relationships with your customers and prospects. And, statistics show it’s working very well. Did you know, for example, that including video on a landing page can increase conversion […]


A Picture is worth 1,000 Words

Seth Godin - People do not buy goods and services. They buy relations, stories and magic.

They say a picture is worth 1,000 words, right? If that’s true, what is a minute of good video worth? A moving image is powerful for it has the ability to stir our emotions and, the right combination of images accompanied with the right music can tell an extremely compelling story. Video is everywhere these […]


Day 7 – Coping with trauma

This morning was spent gathering additional GVs from around Boston followed by an interview with Raven to sum up the week’s experiences and opinions formed. We found a good spot on the roof terrace of a local hotel which had a great backdrop of Boston CBD. Our final interview was with Elizabeth, a psychotherapist working […]

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