It’s well-known that people respond better to video than online text and, with more and more businesses looking to integrate video into their marketing strategy, I thought it might be useful to share what I’ve learned when working with clients who are new to video :

  • Those new to video often take a prescriptive approach, rather than giving suggestions or describing what is done.
  • Those new to video don’t always understand the work that goes in BEFORE we show up with our cameras.
  • This means ‘weeding out the rubbish’ of a well-written document to communicate a concise message, which also sparks a human emotion.
  • The most time is spent in the edit, where we select relevant clips; add music and graphics, and tell a story with continuity and flow.

These insights demonstrate that producing a great video requires a combination of Vision and Strategic Planning – the ability to translate business objectives into visually engaging stories.

So if you think, ‘it’s out of our budget… it’s not relevant to our industry…or, it’s too complicated’, think again! Natural storytellers, we show real insight into your organisation through intimate visual imagery and compelling dialogue and, our experience working globally across diverse cultures and nationalities, ensures that we understand and take into account the impact on all stakeholders. We create value by giving ethical client-focussed organisations, genuine long-term meaningful content that shows the world what you do and how you do it. So, if that’s you, why wouldn’t you use video?

If you’re looking to tell a story that will make a difference to your organisation, book a consultation with us today!

At Hart In Media, we put the heart back into media.