These days, advertising sales are being replaced by branded content. To truly succeed you need to commit to your audience and establish a unique personality for your organisation. That means, your personality needs to resonate with your audience.

Your audience wants empathy, to know that you care about their problems and that you have the know-how and skills they need to solve them. The first step to building a trustworthy brand is to be yourself, and share your personality with the world. Every business has values, but what makes your brand unique and stand out from the crowd?
There are many types of online content that can help you achieve this, and animated marketing videos can build your brand like no other – they’re visual, engaging, entertaining, and compelling, and one of their greatest advantages is that you can customize your own characters, backgrounds, and colours. Combined with a great story you can spark audience’s emotions, which creates a strong bond between them and your brand. This will help you both build your personal brand and tell your brand’s story in a quick and fun way.

Before you start producing your explainer video, get to know your target audience. You will then be able to create a detailed representation of your audience with that insightful information.

What do you know about your audience?
• How old are they
• Where do they come from
• How do they dress
• How do they talk (language, accent)
• What kind of places do they like to visit
• Which are their favourite websites
• Which are their favourite brands
• Any other insightful and / or valuable information

Take a look at the process involved when producing animated content here.

Now, let’s see how your animated marketing videos will help build your own personal brand power.

1. Visual
Animation is a powerful medium to get your message across because it’s visual. Viewers remember 58% of what they see but only 10% of what they read

2. Engaging
Visually stimulating motion graphics tend to be more effective when it comes to getting someone’s attention. It informs and engages your audience in meaningful dialogue

3. Easy to understand
Animation allows you to show people the benefits, not just tell them. Video increases understanding of your product/service by 74%

4. Flexible
Animation can show scenes that no camera can ever shoot. And even if it could, it would be a lot more expensive! You can make things happen that are outside the realms of reality and you have the power to create characters from scratch! Alfred Hitchcock said “Disney has the best casting. If he doesn’t like the actor, he just tears them up.”

5. Appealing
As well as being able to tell a story, animation can reflect your brand personality better than any words can. If well designed, it can showcase your business and enable your audience to connect, bringing your brand to life through colours, style of graphics, choice of music and voice-over.

6. Entertaining
Animation allows you to communicate your message in a humorous way, through music and fun characters. Take, for example, one of our animated brand values – making a difference – it demonstrates our brand approach.

7. Memorable
Animation stimulates both sides of the brain – for the right hand side of the brain, animation ignites emotions and the left side turns these into images. Simply put, animation can help brands make long lasting impressions, as the visuals are stored in long-term memories.

8. Increased traffic
Animation can boost the conversion rates of your website and email marketing. Using video on landing pages can increase conversions by 86%

In addition, 70% of users say they have shared a brand’s video with a friend, or on their social media channels.

As with any type of content, simply producing it and sitting back isn’t going to give you results. Animation is most effective when it’s part of a well thought-out integrated campaign and can be used across many different types of media such as websites, social media, direct mail, email marketing, mobile apps, events and in sales meetings.

Are you now ready to build your personal brand?