These days, advertising sales are being replaced by branded content. To truly succeed you need to commit to your audience and establish a unique personality for your organisation. That means, your personality needs to resonate with your audience. Your audience wants empathy, to know that you care about their problems and that you have
I love how storytelling is used in documentaries, don’t you? Documentaries offer insights into hidden worlds that we might not usually seek out ourselves. Actress, Susan Sarandon said, “Storytelling is what makes us human, it is our common currency and as such can be a powerful tool for positive change. Compelling narratives have the
A video marketing strategy is no longer "up-and-coming" - it's already here, and it's a powerful way to communicate your brand story, explain your value, and build relationships with your customers and prospects. And, statistics show it's working very well. Did you know, for example, that including video on a landing page can increase
